One thing I've learned as a marketer is to lead with the data. 53% of companies that use marketing automation have higher conversion rates from marketing response to marketing qualified leads. Combine that with the fact that MA users experience a 20% increase in sales opportunities. The data speaks for itself. Now, before you get too extreme and start automating social updates every 15 minutes, remember to keep within reason. Your daily schedule might consist of posting 1-3 non-promotional updates, 1-3 pieces of your brands content (resources, blog content, landing pages), as well as sharing content created by influencers and other brands. However, do you ever struggle to find a quick and easy way to socialize and educate others in your organization about marketing automation and its deep functionality? And, as you plan campaigns and programs, do you ever wonder, “Am I truly tapping into my platforms full potential?” Marketing automation is a technology process that enhances a customer’s interaction with a brand or service, automates that marketing process, and measures marketing effectiveness. By automatically tracking the success of various marketing channels, companies can streamline the sales lead generation process and strengthen customer relationship. To help answer common questions about the kinds of returns companies are seeing on their marketing automation investment, we’ve created the following infographic. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool. Companies that are using marketing automation infographic 2018 and beyond report a 53% higher conversion rate. They cite revenue increase, insights, and performance measurement as the top 3 reasons for using marketing automation. Automation tools are also widely useful in other business processes such as HR and employee engagement. You could potentially include the cost savings in these areas in your tangible ROI, too. Luckily, marketing automation software makes this balancing act much easier for marketers to manage. And on top of that, the Marking Automation industry is booming–with revenue growth of over 50% a year, and expectations that such growth will only continue, now is a great time to make this hot software buy. Those platforms allow marketers to score, nurture, and attribute leads, and brands that use marketing automation on average register a 68% increase in customer engagement and a 77% increase in conversions, according to an infographic by social media management platform Oktopost. The most common definition of Marketing Automation is – it helps you capture leads, run, automate and analyze routine marketing tasks – with minimal manual intervention. However, this explanation is rather incomplete because it does not consider that marketing automation also increases sales! Knowing exactly how it moves the needle for your business is the key to running successful marketing automation campaigns.