​Seems like Marketing Automation is here and there and everywhere as the network just keeps on buzzing about it. But what is MA anyway? In short, Marketing Automation is the use of software to automate routine marketing tasks for the sake of saving time or perform certain tasks at wider scale. In 2018, we expect to see a greater number of automations asking for customers to share recommendations, reviews, and purchases with their social networks. This is an attempt to cut through the noise of mass advertising. Every marketer knows the benefits of B2B marketing automation platform trends. Tasks such as sending emails, accessing social media, and others are made easier and faster with this software. Even so, this strategy is not entirely focused on streamlining marketing activities but also in multiplying the results obtained. It comes as no surprise that cloud-based marketing automation software was a top requirement. Marketing automation comes complete with instructions on how to get the most from it. Unfortunately, most of us read into those instructions creatively, and in our minds, conjure up marketing automation as the silver-bullet that slays the supernatural beasts of underperforming business. One more important thing to consider is that marketing automation solutions should be available for companies of any size. You don’t need to spend a fortune on marketing software instead of using that software to make a fortune. All these automation improvements should help a company grow if growing is among its top priorities.